25 Jan 2015


London, UK

Forget cupcakes and burgers, the biggest craze on the London eating scene is lobster, more specifically lobster rolls, which are the now the new ‘thing’. The most recent arrival is Smack Deli that is conveniently, yet not so nicely, located off Oxford Street across from Selfridges; not the best area to be in on a weekend. Designed as a fast food place with high stools for seating and a concise menu, Smack Deli delivers a reliable and cheap lobster roll ideal for a quick bite or to eat on the go. There is however nothing ‘fast food’ about the quality, which is high and made us crave more. Having stopped at the Deli for an early weekday lunch with a friend, we each ordered a California Roll with two orders of Courgette Fries, two Smack Colas, and we opted to share a Mexican Roll. The California Roll is as pretty as it is delicious, and comes served with lettuce, tomatoes, avocado, cucumber and mayonnaise. It is a light and refreshing roll, which made us dream of warmer summer days. The Mexican Roll comes served with chipotle mayonnaise, jalapeno, corn and cabbage, and provided a spicy uplift and kick that was also very yummy. The Courgette Fries, although a bit too thick for my liking, were fried to a good degree and did not drip of oil; they were adequately crispy. The Smack Cola on the other hand did nothing for me and I would have preferred a regular coke; it was too flat and almost seemed as a healthier alternative to Coca Cola, which while welcome is not what one is after when looking to have a coke. With a very reasonable total price tag of 30 pounds, it was the perfect lunch spot and one I will definitely be returning to in the very near future.

Smack Deli Interior Design

lobster rolls smack deli

deep fried side dish

Smack Deli on Urbanspoon