26 Jun 2013


July 2013 will be a big month for burger lovers in London. Two successful American chains are opening their first outpost in the UK. Five Guys Burgers and Fries and Shake Shack are opening in Covent Garden on July 4th and 5th respectively. They have clearly conducted similar market research and both determined that the London market is ready for some new burgers. We have already written about Shake Shack in New York, but I haven’t tried Five Guys, so it will be interesting to see how they measure up to each other. Shake Shack has teamed up with the talented people of St John’s Bakery to develop some delicious sweet treats, including frozen custard and brownies. It now remains to see if the quality and low prices that both chains are known for will be comparable to that of the US. Exciting times!

Five Guys: Thursday July 4th
Shake Shack: Friday July 5th